|
In this issue...
----------------------------------------- "The Secrets of Being A Great NWM Closer" Recently, I was observing a friend of mine who was giving a network marketing business presentation to a young couple. When she finished explaining all of the benefits of joining her company, it was obvious to me that her prospects were ready to sign up. They were definitely ready to be closed. But instead of closing, she started rambling and mumbling on and on about how perfect they were for the business. I thought, "Good grief! She's already covered that! Why doesn't she just close the deal?" She didn't though, and sure enough, she talked herself out of an enrollment. Watching her sabotage her otherwise great presentation was unsettling for me. As she kept talking and talking, I felt like screaming, "Shut up! Ask for the commitment! It's time to close!" But, I didn't say a word. As her coach, I knew I'd go over all of that with her later. This issue's lesson is about CLOSING a network marketing presentation.
Well, first of all, let's talk about what it isn't. Closing is NOT about manipulating, pressuring or talking people into doing things against their will. That kind of closing is offensive, obsolete and even dangerous. (I never use and never teach high pressure closing techniques.) Closing is basically helping people make favorable decisions for themselves. It's a happy, mutual agreement between two parties. Period. However, knowing HOW to close when the prospect is ready can make a major difference between being a mediocre network marketer and being a hugely successful one. Being a great closer will help you make the most money in the shortest amount of time, with the least amount of inconvenience. And the best part is, your prospects will be amazingly attracted to you because you will not be "closing" them. You will be helping them to make "favorable decisions" that THEY want to make. They like that.
The best closes take place in the beginning of and all throughout the presentation--not at the end. If you do this right (it's so easy to do, you wouldn't believe it), the conclusion of your presentation will be a few simple questions that confirm your prospects are ready to go forward.
Ah, that is the question. How do you close without coming across as aggressive or manipulative? You close by asking questions. Every time you ask a question that gets positive feedback, you are closing. If you ask enough good feedback questions, you don't need a final close. At the end you simply ask if they are ready to make a commitment...and the odds are they will say yes. I must warn you, however, if you try and "sell" your program at the end instead of asking for the commitment, you will most likely scare your prospects. This is why some network marketers leave a presentation scratching their heads and wondering why their prospects didn't sign up even though they were so positive throughout the presentation. They didn't know how to shut up. So, what kind of questions are we talking about? We're talking about a variety of proven closing questions and formulas for asking questions. To learn more about the art of asking questions, you might want to check out the "Magic and Power of Questions" Home Study Program. ----------------------------------------------- FREE Private Coaching Call FREE Private Coaching Call (USA Residents Only) Receive a FREE, private, 30-minute, coaching session by telephone with one of MLM University's professional NWM Coaches as an introduction to our "Business Coaching" Program for network marketers. The Coach will privately critique your business and show you what you're doing right, what you're doing wrong and what you can do to get your NWM business on the fast track to success. Click Here to receive your FREE, 30-minute, no obligation coaching call. The value of this free coaching session is $150. ----------------------------------------------- Quote "You
learn to close by closing too soon and too often." --Jay Douglas Edwards ----------------------------------------------- Bonus Announcement: Click Here to check out this month's training program special. ----------------------------------------------- Network Marketing Quiz What is the single most important thing you must do in order to have a successful network marketing business?
(See
answer at end of this newsletter.)
---------------------------------------------- Cool Resources Share MLM University's "Scriptwriter"™ Prospecting Program with one network marketing friend and you will receive hundreds of prospecting scripts and objection handling language customized just for you and your company for FREE. It's easy. Just Click Here. ---------------------------------------------- Answer to Network Marketing Quiz: 6. Make a profit You can do all of the other things listed and still be unsuccessful in network marketing. For any business to be successful, it must make a profit. That is rule #1. Sadly, we see many network marketers that earn significant incomes but spend it all running and supporting their businesses. In our "Business Coaching" Program, we coach network marketers on specific ways to run a business that produces large profits after expenses. (Many of our clients save enough money in this program to completely pay for the entire coaching program.) If you would like to take the first step to making large profits in your business, allow one of our professional coaches to give you a FREE 30-minute coaching demonstration that will start you on the path to a successful (and highly profitable) network marketing business. To receive your FREE private coaching session by telephone (USA residents only), Click Here. ---------------------------------------------- Until the next issue... Hilton
Johnson, |