In
this issue...
- "How to Make
a Presentation In Print"
- FREE Coaching
Session
- Quote
-
Cool Resources
-----------------------------------------
"How
to Make a Presentation In Print"
Boring,
boring, boring.
That's
what it's like when you read most brochures, flyers, websites, email
and other marketing pieces written by people who have not been trained
on how to write ad copy.
Presentations
in print degenerate from boring to disgusting when they have been
butchered with excessive punctuation marks (!!!!), overused superlatives
(Fantastic! Awesome! Sensational!) and excessive capitalization (ACT
NOW! WILL NOT LAST! THIS IS IT!).
Knowing
some basic ad copy writing skills for the Internet, email campaigns,
printed promotional material or even for your voice mail messages
can make the difference between having a steady stream of qualified
prospects coming to you or you having to try and find them through
(ugh) cold call telemarketing.
Today,
I'm going to teach you three of the things you need to know about
writing good copy.
-
Make
your copy benefit oriented
Most advertising is "feature" oriented. What is a feature?
A feature is 'what it is and/or what it does. Here are some examples:
* All of our products are proprietary.
* Our company is debt free.
* We have a great training program.
To make your ads "benefit" oriented, tell your reader
what these features will do for him/her:
* All of our products are proprietary. That means your prospects
can only buy them from you. You get customers for life.
* Our company is debt free. You don't have to worry about the company
going bankrupt. The company has enough resources to keep you on
the cutting edge of new products and services for you to market.
* We have a great training program. We will show you step-by-step
what to do to start making money immediately.
Now, do you understand the difference between features and benefits?
-
Credibility
Why should the reader believe you? The second thing you need to
include in all of your promotions is credibility.
Here are a couple of ways to build credibility in your advertising
and marketing copy.
* Mention credible connections.
If your company is a member of The Direct Selling Association, put
that in your ad. If your company is listed on the New York Stock
Exchange, that will give you credibility too. If your products are
endorsed by doctors, by all means, put that in your ad.
* Take them behind the scenes.
Tell the reader about all of the training you've received. Tell
the reader about your many years of experience or education.
You can also build credibility by telling the reader how much trouble
you will go through to make them successful. Tell the reader each
step of your training process and how you will even go with him/her
on several presentations to explain the program.
-
Dramatization
And thirdly, what separates you, your company and/or your products
and services from the competition? Without any hype, exaggeration
or misrepresentation, write about what makes you or your program
really different from all of the others?
Does your company offer 100% satisfaction guarantees on your products?
Does your company generate all of the leads a person could handle
via the Internet?
Have you received training as a coach and will you use your coaching
skills to help someone have balance in his/her life as well as a
successful network marketing business?
Think about what you can offer that will make you or your company
dramatically different and then sell that difference in print.
-----------------------------------------------
FREE
Coaching Session
FREE
Private Coaching Call (USA Residents Only)
Receive
a FREE, private, 30-minute, coaching session by telephone with one
of MLM University's professional NWM Coaches as an introduction to
our "Business Coaching"
Program for network marketers.
The
Coach will critique your business and help you design a business model
for making more money in less time and with less resistance.
Be
coached on whom to prospect, what to say and how to attract business
builders.
To
receive your FREE, 30-minute, no obligation coaching call, Click
Here.
-----------------------------------------------
Quote
"Avoid
superlatives, generalizations, and platitudes. Be specific and factual.
Be enthusiastic, friendly, and memorable. Don't be a bore. Tell the
truth, but make the truth fascinating."
--David Ogilvy "Confessions of an Advertising Man" (Ballantine
Books)
-----------------------------------------------
Bonus
Announcement: Click
Here to check out this month's training program special.
-----------------------------------------------
Cool
Resources
When
it comes to writing killer copy for the web, Dr. Jakob Nielsen is the
guru.
Click here.
----------------------------------------------
Until
the next issue...
Hilton
Johnson,
The MLM Coach™
|