1. "How to Blow a Good Lead"

2. Sales & Marketing Quiz

3. Free Training TeleClass

4. Great Questions To Ask Your Prospects

5. Free Customized Prospecting Scripts

6. What Marketing Geniuses Have In Common

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"How to Blow a Good Lead"

"Hello, is this Mr. Gimmee Willies? ('yes') Mr. Willies, my name is Al Bendover...how are you today?" ('Oh...I'm okay, what do you want?')

"Mr. Willies, I understand that you're looking for a home-based business and I'm involved in one that is awesome! My business is exploding and I'm looking to expand with a few key people who want to get in on the ground floor and get rich! The company is debt-free and the products we share have changed my life!"

"What I'd like to do is share this opportunity with you and bring you some information! I can get a package over to you today or would you prefer tomorrow?"

Mr. Willies (the prospect) responds with...

"Would you like for me to hang up in your face or would you prefer for me to come over there and beat you to a pulp?"

What's wrong with this prospecting call?

A lot...

1. Whenever you lead the call with, "How are you today," it's a dead giveaway that you're selling something. (Telemarketers make this mistake all of the time.)
   
   
2. Blurting out your pitch before getting the prospect's undivided attention will cause your presentation to sound like noise instead of something interesting.
   
   
3. To launch into your presentation before the prospect indicates any interest will make you come across as pushy, aggressive and full of hot air.
   
   
4. Words and phrases like, "awesome, opportunity, exploding, few key people, ground floor, get rich, debt-free, share with you, etc." are so overused and out-of-date, they will trigger negative reactions from your prospect and consequently lots of objections.
   
   
5. The prospect does not care what "you'd like to do." He (she) knows you want to make some money off of him at his expense.
   
   
6. The prospect (who does not know you or trust you) does not care if some products have changed your life. And besides, whatever you say to a new prospect will be treated with intense skepticism.
   
   
7. To close for an appointment with the old, "Alternate of Choice Close" ("would you prefer today or tomorrow") will be viewed as manipulative and insulting by most intelligent people and they will react accordingly.
   
   
8. This entire call smacks of high pressure, too good to be true and downright untruthful.

So, if that's the wrong way to make a prospecting call, what's the right way?

I have (very carefully) written out for you a formula and script for this same call without all of the mistakes we discussed above. It's full of attractive language, powerful formulas and it's almost irresistible for getting prospects to take the next step with you. And the best part is, it's FREE. To get this free formula and script, CLICK HERE.

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Sales and Marketing Quiz:

What is the single greatest reason people fail at network marketing?

a. They don't make any money.

b. They spend their time with the wrong people.

c. They don't set goals.

d. Their dogs eat their warm lists.

(Answer at the end of this newsletter)

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FREE Training TeleClass:

You can learn (for free) some simple language formulas that are so powerful, they will actually cause your prospects to sell themselves on your products and your network marketing business.

This is a 55-minute teleconference program (TeleClass) that will introduce you to my 8-week "Selling By Attraction" Program.

In this sample TeleClass, you will learn:

1. How to attract only the very best leaders to your business.
   
   
2. How to make prospecting and presenting natural, fun and downright irresistible to your prospects.
   
   
3. Powerful questions that cause your prospects to talk themselves into buying your products and/or enrolling into your business. (Warning: You may become upset because you didn't know these questions existed before this class.)

For date/time and to register for a sample training session, CLICK HERE.

You will receive (by email) a confirmation message with the teleconference bridge number to call and a description of the program.

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"Great Questions To Ask Your Prospects"

Here are some great questions that will attract prospects to you and your company:

1. "It would be helpful if I could understand more about your situation. Before I show you my program, may I ask you a few questions?"
   
   
2. "You mentioned that you had a bad experience in network marketing a few years ago, why are you looking at network marketing now?"
   
   
3. "What would be the single greatest benefit for you and your family if you could earn a good living working out of your home?"
   
   
4. "You say you're not interested in network marketing... may I ask why?"

(More great questions in the next issue)

NOTE: The above questions are just a few of the 276 great questions contained in my unique "Flash Cards" System. The system contains all of the questions you will ever need to prospect, present and qualify prospects. The questions are on handy 3X5 cards so you can take them with you and use them as you need them. And...they are satisfaction guaranteed. For more information, CLICK HERE.

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FREE Customized Prospecting Scripts

How would you like to have me personally accompany you on every prospecting call you make and actually feed you the language you'll need to make your calls irresistible?

Suppose I could (on demand) custom-tailor all of your presentations (prospecting, presenting, follow-up calls, etc.) in such a way it would give you every advantage possible when presenting by telephone, email and instant messaging.

Suppose I could provide you with the perfect responses to your prospects questions and concerns...as they give them to you IN REAL TIME.

Would taking the guesswork out of what to say when prospecting and presenting make life easier for you?

For a limited time, you can answer a few questions at my website and I will (for FREE) design the perfect language for you to use when making prospecting calls.

I will even custom-tailor the prospecting scripts around each warm call so that it's more personable and attractive.

This is the next best thing to having me personally make your prospecting calls and give your presentations for you.

To check this FREE service out, CLICK HERE.

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"What Marketing Geniuses Have In Common..."

"They Are Good At Testing"

Advertising companies don't spend millions of their clients money on ad campaigns without first conducting small tests to monitor the results. Great marketers also know the value of testing. So, what should be tested?

EVERYTHING.

Test the results of your direct mail pieces.

Test your warm and cold call numbers (calls verses appointments).

Test your prospecting scripts to see which ones give you the best results.

Test different headlines on your ads, sales letters and brochures.

Test your advertising.

Test the results of giving out samples or free demonstrations.

I think you get the idea.

Save yourself a fortune by testing all of your marketing before investing a significant amount of money or time into it.

(More Marketing Geniuses secrets in my next issue)

If you would like to know more about marketing, you may want to own the cassette program called, "How To Be A Marketing Genius."

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Answer to Quiz:

Answer: b. They spend their time with the wrong people.

Most network marketers don't know how to separate the good prospects from the bad prospects. Therefore, they waste precious time trying to sell the difficult ones. That results in more rejection, more frustration and more burn-out.

If you would like to become an expert at qualifying and disqualifying unmotivated prospects, check out the "Selling By Attraction"™ Home Study Program.

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Until the next issue...

Hilton Johnson,
The MLM Coach™