|
In this issue...
----------------------------------------- "How
to Recruit the Masses without This is Part I of a two-part article in which I am going to teach you three things:
Let's get started with Part I... Prospecting is dead. You are way behind the times if you are still telemarketing the cold market, approaching strangers in public places and/or using direct mail to generate leads. (Hey, who likes getting unsolicited calls today or (good grief) receive unfamiliar mail?) Research has shown that most people who try to build a NWM business via cold calling and/or approaching strangers usually end up spending more money than they make. So, forget about it, traditional prospecting is basically a waste of time (unless you're a glutton for punishment.) A better way to attract ideal customers and people to your business is to stop prospecting and start focusing on ways to make qualified prospects come to you. How do you do that you say? You simply learn to "Market By Attraction™" (MBA). MBA is when you provide people with valuable information for free, over time, without obligation and without you trying to sell them. Eventually they begin to know you, identify with you and trust you. That's when the magic happens. Understand this: people buy into relationships more than they do anything else. Stop selling your products and your business and begin to work on high profile ways to draw attention to you, what you stand for and what you know. There are a lot of folks who will love you and want to know more about you and your business once they get to know you. In other words, don't be a secret. So, how do you let the world know who you are? Here are just a few suggestions: OFFER TO DO FREE SPEAKING ENGAGEMENTS, SEMINARS AND WORKSHOPS. People are always attracted to speakers and trainers. (Do not use the speaking event to hawk your products or business. Simply "mention" what you do at the beginning and end of your talk.) If you don't know anything about public speaking, you might want to consider hiring a professional speaking coach to help you. Go to: http://www.coachtrainer.com/referral/ TEACH CLASSES VIA TELECONFERENCE. We at MLM U call these "TeleClasses." They are even more worthwhile today because more and more people are afraid to travel. TeleClasses unite people who may be separated by thousands of miles by simply picking up the telephone and calling a special number at a predetermined time. (Note: You can rent a teleconference bridge line from MLM University at a fraction of the cost for an outside service.) WRITE AN EMAIL NEWSLETTER. This will allow you to develop relationships (over time) with tens of thousands of people all over the world. The cost is insignificant and believe me, writing a newsletter (or having one written for you) is a lot easier than you think. COACH CENTERS OF INFLUENCE IN YOUR TOWN. Professional coaching is the second fastest growing industry today and network marketers are perfectly suited for it. Learn the skills of business and/or personal coaching and offer to coach (for free) the bigwigs in your area. You will be amazed at the business they will refer to you. DO CHARITY WORK. Give to your community and you will be rewarded tenfold by people who will view you as a leader and a mover and shaker. CREATE STRATEGIC ALLIANCES. Get to know on a personal level the people who can make you powerful (or rich) overnight. That could be the media, companies and organizations, high traffic websites, heavy hitters with other companies, coaches and trainers, etc. Does this give you some ideas? Do high profile things instead of making prospecting calls and you will generate all the leads you can handle. Marketing By Attraction is the most effective and professional lead generation system on the planet. I never want to catch you making prospecting calls again. You may be saying, "But Hilton, all of this will take time and may require some additional training. I want things to happen faster." Well, think about that. How long have you been in the business? How much have you made after expenses? If you're like most, you've already invested a great deal of time and money and not much has happened. Now could be the perfect time for you to take a new (and more professional) approach to building a business in the 21st century. In Part Two of this article , I'm going to teach you how to pre-sell your prospects without giving them a presentation and how to close the deal without you closing them. ----------------------------------------------- FREE Training TeleClass You can learn (for free) some simple language formulas that are so powerful, they will actually cause your prospects to sell themselves on your products and your network marketing business. This is a 55-minute teleconference program (TeleClass) that will introduce you to my 8-week "Selling By Attraction" Program. In this sample TeleClass, you will learn:
For date/time and to register for a sample training session, CLICK HERE. You will receive (by email) a confirmation message with the teleconference bridge number to call and a description of the program. ------------------------------------------------ "Great Questions To Ask Your Prospects" Here are a few more questions from my "Flash Cards" system:
Like these questions? There are 273 more in my "Flash Card" Program. Click here to find out more. ------------------------------------------------- Until the next issue... Hilton Johnson, |