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Sales (And Marketing) Tips TIP
41 - "REWARD AN ACTIVITY YOU WANT REPEATED" Referrals
will always be the easiest sales you will ever make.
When someone gives you a referral, you can increase the chances he/she will give you more referrals by showing your appreciation. This could be a small gift, a thank you note or even a simple phone call. At the very least, you will want to call your referral source and update him/her as to the progress or status of the referrals (even if the referrals were not good prospects). Also, by staying in touch, you will deepen the relationships with these key people who make your job much easier. Now, start thinking of ways to reward the nice folks who send you referrals.
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