The Business Coaching 12 Month Training
Program Curriculum

Note: All classes are supported with personal one-on-one coaching for accountability, internalization and practice. Recordings of all classes are available via the private Business Coaching student website area.

Course 1: Prospecting Scripts

Class 1: The Elevator Speech – Do you know how to introduce your products, services and business to strangers and friends without coming across as salesy? In this class you will learn how to introduce yourself in your warm and cold markets in such a way that people will ask you for more information.
Class 2: The 30-Second Commercial – Once a prospect has indicated a glimmer of interest, you’ll learn how to give a brief description of what you have you to offer that will peak his/her interest even more.
Class 3: “Hello, How Are You?” – How do you strike up a conversation with a complete stranger and steer that person to talking about your business without scaring him away? The “Hello, How Are You?” script will solve this problem once and for all.
Class 4: The 5-Minute Presentation – A common mistake network marketers make is launching into a presentation too soon. The “5-Minute Presentation” script will allow you to summarize your entire program in five minutes or less and get the prospect asking you for a more formal presentation or website information.


Course 2: “Selling By Attraction”™ Part One

Class 1: Buffers – Do you know how to easily diffuse sales resistance by conveying to your prospects from the very beginning that you are not going to be pushy, aggressive or threatening? In this class, you’ll learn a simple way to do this so that prospects are focusing on what you have to say rather than thinking about how they are going to get rid of you.
Class 2: Easy Exits – You will learn how to get more yeses to your proposal by making it easy for your prospects to say no to you. Our graduates tell us that the language of this approach alone is worth the entire coaching program investment.
Class 3: The Basic Qualifying Question –
You will learn how to ask an all-powerful, single qualifying question that will quickly reveal to you if you’re presenting to a potential business builder or a time-wasting, unqualified prospect…and if it’s the latter of the two, how to gracefully make an exit.
Class 4: The Introduction Stage – You will learn how to quickly and easily uncover your prospect’s true financial, freedom and job motivations. Your coach will work with you on how to customize your presentation around each prospect based on the answers they reveal.


Course 3: “Selling By Attraction”™ Part Two

Class 1: The Problem Stage – You will learn how to get prospects to open up to you and feel so comfortable discussing their problems, needs and desires with you that they will ask you for the solutions to their problems.
Class 2: The Solution Stage – You will learn how to create such vivid word pictures in your prospects’ minds that they will clearly see what their lives can be like after you offer solutions to the needs you uncovered.
Class 3: The Demonstration Stage – You will learn how to give a structured demonstration of your company’s products, services business program and support system that meets the specific needs your prospect expressed to you in the Problem/Solution Stage of the presentation. Your coach will help you to customize it to your company.
Class 4: The Commitment Stage – You will learn how to present your program in such a natural, warm and non-threatening way that you will never need to have a closing stage to your presentation. Your prospects will close themselves.


Course 4: The 4-Step Success Formula

Class 1: Success Formula Overview – How would you like to have a simple four-step language formula that will tell you when you should and when you should not be presenting to potential prospects? The Success Formula is a fail-safe system for making that happen.
Class 2: Creating Interest – It would be a mistake for you to talk about your products or business to someone who doesn’t have any interest whatsoever. This step will teach you how to create interest when it is not present.
Class 3: Creative Qualifying – You do not want to bring people into your business who are time wasters and whiners? In this class, you’ll instantly learn if the person you are talking to has the potential to be a leader in your organization.
Class 4: The BQQ and Presenting – After asking a prospect a Basic Qualifying Question, you will need to learn how to transition into your presentation. This class takes the guesswork out of what to say to make this process smooth and easy.


Course 5: Perfecting Your Demo

Class 1: Outline of Presentation – Part of mastering a good presentation is having a step-by-step process. This class will teach you an 11-step presentation that will have you giving perfect product and business presentations every time.
Class 2: The Presentation Formula – Every good sales presentation is based upon uncovering prospect’s needs and problems and then offering solutions. This portion of the training will teach you how to do that with your products and business opportunity.
Class 3: Creating Your SBA Presentation – This class will easily teach you how to take the benefits and features of your products, services and business program and expla in them in a compelling yet non-pushy or aggressive way. And the best part: your coach will show you how to customize it to you, your company and what you offer.
Class 4: Overcoming Objections/Visual Presentation – If you don’t know how to respond to people when they ask questions or respond with objections, you will eventually get frustrated and burned out. You will learn how to eliminate objections before they come up and how to support your presentation with powerful support visuals.


Course 6: Business Strategies

Class 1: Short Course on Time Management – Time Management doesn’t have to be elaborate or complicated. You will learn a six-step system that is so effective, the CEO of a large company once paid $25,000 for this time management idea.
Class 2: Meet Your Neighbors Campaign – Did you know you probably have thousands of gold-plated prospects right in your own neighborhood? The problem is: how do you approach them? This class will show you how to make it easy and fun to build locally without rejection and without cost.
Class 3: Meet Your Business Neighbors Campaign – Small and medium-sized business owners are ideal prospects for your business. You’ll be delighted when you see how easy it is to approach and attract them into your business with this unique method of approaching and presenting.
Class 4: Neighborhood Attraction Marketing – The best prospects you can have are the ones that come to you asking for more information. Through community activities, volunteer work and attraction marketing™, you’ll have endless ready, willing and able prospects coming to you.


Course 7: Listening, The Ulimate Skill

Class 1: The Three Levels of Listening – What would it do for your business if you could listen to prospects and your organization in such a way that you heard not only what is being said, but more importantly, what is not being said? You’ll learn how to listen to people on three levels and so deeply that you’ll be able to read people’s pauses, emotional levels and energy changes and how to react accordingly.
Class 2: What Do We Listen For? – You will learn how to take your ego, opinions, biases and judgments out of the equation so you can comple tely focus on the other person, thereby building an incredibly strong bond with your prospects, customers and organization. Your personal coach is trained to do the same with you.
Class 3: Listening Exercises – You will test your listening skills and evaluate their effectiveness. Imagine what an impact you can have on your sales organization, your potential pr ospects and even your personal life by learning how to communicate and listen at the deepest level.
Class 4: Listening Summary – You will learn how to listen to people with such laserfocused attention and respect that they feel completely understood...perhaps for the first time in their lives.


Course 8: Overcoming Stalls and Objections

Class 1: The Psychology of Stalls and Objections – The starting place for overcoming objections is to first understand what causes objections to come up in the first place. This class will teach you the root cause of all stalls and objections.
Class 2: Eliminating Objections – More importantly than handling objections is learning how to eliminate them altogether. This class will teach you how to make the first objection you hear, the last objection you’ll ever get.
Class 3: More Objection Strategies – This class teaches advanced objection strategies and is for the leader who demands to be in control throughout his/her presentation.
Class 4: Overcoming Objections Exercises and Summary – You’ll learn simple but effective exercises that you can practice with your coach as you master the art of objection elimination.


Course 9: New Wave Marketing

Class 1: Direct Response and Niche Marketing – One of the most powerful parts of the Business Coaching Program is learning how to choose the right niche market for you and how to reach that niche with direct response marketing. (Your coach will help you.)
Class 2: The Law of Marketing – Every presentation, voicemail, website, and piece of promotional material needs to have three components of marketing that we call the Law of Marketing. After this class, your marketing will never look amateurish or be ineffective ever again.
Class 3: BAD and BOLD Marketing – If you are going to separate yourself from the other 30 million people in network marketing, you have to be dramatically different. Here you’ll learn some very creative ways to stand out from the crowd without being uncomfortable in the process.
Class 4: Marketing Exercises – This class will provide you with resources for endless marketing ideas that will transform you into a master marketer in no time.


Course 10: Your Business Plan

Class 1: Setting Goals – Most people set unrealistic and unobtainable goals , so they set themselves up for failure from the very beginning. After this class, goal setting will never be an issue for you or for the members in your organization whom you will coach and train on this system.
Class 2: Tracking Your Numbers – Do you know how many prospecting calls you have to make to get a sale or enroll someone in your business? If you don’t, you should – it’s one of the most critical parts to running any business. Once you start tracking the prospecting, marketing and presentation numbers of your business, you’ll know how to make intelligent decisions that will accelerate the growth of your business quickly and easily.
Class 3: Daily Activity – Some activities in a business-building day are more important than others. You will learn what the highest income producing activities are for you and your organization so your days are productive, not just busy.
Class 4: Putting It All Together – The ultimate goal of this program is for you to have a step-by-step written business plan that takes the guesswork out of how to build a network marketing business. This class brings all of the other classes together and with the help of your coach, you will create a business plan that you are comfortable working and sticking with.


Course 11: Being, Doing, Having

Class1: Being – Before you can do the things you really want to do, you have to “be” the person you want to be. Successful people embody certain traits that actually lead to their success. This class will teach you what those traits are so you can be the person you truly want to be.
Class 2: Doing – In this class, you will learn what you need to be “doing” to manifest the results you want to achieve. You’ll narrow a long list down to the highest income producing activities.
Class 3: Having – This class is about what steps you can take right now to change what you are “having.” What you’re having has everything to do with what you are being and doing. They are closely interrelated. Be prepared to change some of your old habits that have held you back from being the person you want to be and doing the things you need to do.
Class 4: The Wrap-Up – Research has shown that happy people live longer, earn more money and are healthier. This class will teach you the components of increasing your happiness in combination with being the person you want to be, doing the things you want to do and having the things you want in your personal and business life.


Course 12: Training Your Downline

Class 1: Getting Started – To make a large income in network marketing, you must have a large organization. This means you need to duplicate your efforts. This class will help you outline a business plan for coaching and training your organization.
Class 2: Coaching Your Organization – In this class you will learn how to conduct one-on-one and group coaching with your organization. You will learn who is coachable and who is not and how to hold your organization accountable.
Class 3: Conducting 3-Way Calls – For you to be an effective leader you must help new recruits make prospecting calls using effective language and prospecting skills to get them started on the right path. You will learn the why, when and how to supporting your organization through effective 3-way prospecting calls.
Class 4: The Buddy System and Blitz – Sometimes it is more effective to get people to do things if they do them with a buddy. You will learn how to train downline members to be more effective using the buddy system and marketing blitzes and how to train them to train their organization to do the same. Now you have a business with momentum!



 

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