"How To Make An Irresistible Lead Generated Call"

(An excerpt from "The Recruiting Machine" Home Study Program)

You can easily attract prospects to you with this five-step formula:

Step 1: Contact (You want to make sure you're speaking to the person who responded to the marketing.)

Step 2: Diffuse Resistance (Take away any sales pressure.)

Step 3: Time (Make sure it's a convenient time to talk.)

Step 4: Brief Description (In 50 words or less describe who you are and what you or your company does. Make it benefit oriented but do no selling.)

Step 5: Qualifying Question (Suggest the next step you want them to take.)

Put it all together and here's what it sounds like:

"Hello, is this Mr. Willies? ('yes')

Mr. Willies, my name is Al Bendover. I don't know if you can help me or not. My understanding is that at one time you were looking to invest in a business that you could operate out of your home. Is that still true? ('yes')

It will only take a minute for me to introduce my own business program to you and if it sounds interesting, we can discuss the next step. If not, I'll have no hard feelings and I won't take up any more of your time. Does that sound fair enough? ('yes') Do you have a minute now?" ('yes')

(Example) I'm an independent distributor for a company called, "Top Products." We market health care products that help people to lose weight, have more energy and improve their overall health. We also have a business program that allows people to generate a significant income stream working out of their homes without affecting what they currently do for a living.

My program may or may not be what you're looking for, and by the same token, you may not be what I'm looking for. Therefore, may I make a suggestion? ('yes)

With your permission I'll get some information to you that will thoroughly explain every aspect of my business proposal. If you like what you see, we can go from there. If not, I won't bother you further. Does that work for you? ('yes')

Fine. What's a good time to get this package to you?"

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